Blog Posts by Scott Evans

Topic Clusters: the New Wizard of SEO

April 22, 2019 by

Original photo collage by Scott Evans   I have a feeling we’re not in Kansas anymore   Just when you think you’ve mastered the perfect strategy to rank for search results, the rules have changed again. Now, rather than favoring keyword optimization, Google has changed its algorithm, giving the nod to topic-based content, or more specifically, the […]