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Geo-marketing: Delivering Real-Time Relevance on the Fly

May 7, 2019 by

Once again, digital technology has paved the way for another highly effective marketing innovation: location-based marketing, aka geo-marketing. Generally speaking, geo-marketing involves utilizing location data, typically provided via your smartphone’s Global Positioning System (GPS), to deliver locally relevant and targeted messaging to the right audience, at the right time.   Location, location, location   While […]

Congrats College Graduates

May 5, 2019 by

Topic Clusters: the New Wizard of SEO

April 22, 2019 by

Original photo collage by Scott Evans   I have a feeling we’re not in Kansas anymore   Just when you think you’ve mastered the perfect strategy to rank for search results, the rules have changed again. Now, rather than favoring keyword optimization, Google has changed its algorithm, giving the nod to topic-based content, or more specifically, the […]