Blog

Branding: It’s in Our DNA

August 27, 2019 by

Let’s try a little exercise.   Ask the next five people you run across “what does branding mean?” Did you get five different answers? Not surprised. Since the term “personal” brand entered the social media mainstream, the word “branding” has become a word with infinite definitions. In an effort to clear things up, let’s take […]

Introducing Our New Podcast: On-Brand

August 23, 2019 by

  We are so excited to release the first episode of our brand new podcast, “On-Brand.” In this podcast series we’ll walk through the wild world of branding and marketing, and we’ll dive in to consumer interests and psychology. We want to better understand how we can be successful in branding, and look at some […]

Legalities in Design

August 8, 2019 by

Takeaways from AIGA Raleigh August Community Meeting   If you are a designer, how can you not love AIGA? It is the oldest organization in the country dedicated to advancing design as a profession. Our team tries to attend AIGA meetings and events when we can to stay up to date on the latest and […]