Industry Awareness

NCEgg Association

The organization needed to find a way to reach more people and promote the message of poultry and egg farming, health benefits, economic benefits and the overall industry in North Carolina. Traditionally, most of their marketing has been focused on radio. They needed an improved web presence and digital media strategy.

NCEgg Association
  • Marketing Strategy

    Marketing Strategy

  • Paid Advertisement

    Paid Advertisement

  • SEO

    SEO

  • Web Development

    Web Development

The NC Department of Agriculture and NC Egg Association retained Brasco /// as their agency of record in 2011 and we have maintained a successful relationship through ongoing campaigns today.  What began with a redesigned website, projects have span across multiple mediums with both online and offline advertising campaigns.  Brasco provides media planning and buying for digital and traditional efforts.  We also help shape outreach through creative content marketing, design, and online efforts.

The Who

Among other initiatives, NC Department of Agriculture supports the poultry farmers through NC Egg Association to promote the egg and poultry industry within the state..

The Goal

We needed to reach citizens in the state to promote the poultry industry and promote the message of health benefits, economic benefits, egg farming, and the overall industry in North Carolina.

The Results

Brasco has helped North Carolina’s egg farming industry lead the nation in the promotion and growth of the poultry and egg industry. Egg sales are on the rise. We have received national recognition and awards through the ongoing campaigns.

285%

Increased Web Traffic

through content creation, SEO, and PPC.

120%

Increased Social Engagement

through video, Facebook, and Pinterest.

Award Winning

Creative and campaign design that have helped the organization better connect with citizens in the state.