Advertising Campaign

North Carolina Housing Finance Agency

The North Carolina Housing Finance Agency is a self-supporting public agency that finances affordable housing opportunities for North Carolinians whose needs are not met by the market.
Brasco /// was hired to reach the fastest growing home buyer segment in the industry: MILLENNIALS.

www.nchomeadvantage.com

North Carolina Housing Finance Agency
  • Creative

    Creative

  • Marketing Strategy

    Marketing Strategy

  • Paid Advertisement

    Paid Advertisement

  • Video

    Video

The Who

North Carolina Housing Finance Agency (NCHFA) breaks down the mystery and fear surrounding the process of
homeownership. Many people, especially those that are younger or less financially established, do not believe they can afford
a home. Often, these individuals don’t understand the mortgage process or requirements, but they do know it is complicated
and think they don’t have the necessary funds to make a dream a reality.

The Goal

The goal of this campaign is to raise awareness and general knowledge of the loan’s availability.  We created an ad campaign empowering millennials to think again about their mortgage and to discover options with NC Home Advantage Mortgage.

68,000 Youtube views

and Counting

200%

Increased Social Engagement