Reaching Customers Online

With a new brand, website, and marketing strategy in place – we were ready to take off. Brasco manages all online marketing efforts including advertising, paid search, SEO, and content marketing initiatives.  We are using various analytic tools to measure aspect of Southern Energy’s marketing funnel and immediately identified inefficiencies in advertising and online marketing spend, and increased site-driven leads.  Additionally, we’re helping with “offline” communications.  We developed a customer referral program and are helping to increase visibility in the market. We are focused on campaign specific programs to help SEM meet revenue goals.

Southern Energy Management
  • Marketing Strategy

    Marketing Strategy

  • Paid Advertisement

    Paid Advertisement

  • SEO

    SEO

  • Web Development

    Web Development

The Who

The company has been a catalyst in the energy efficiency industry since it was founded in 2001, and is one of the top solar installers in the southeast.

The Goal

The company was looking to rebrand and assess their overall marketing strategy to help them meet their growth goals for the future.

The Results

Brasco re-evaluated all branding and marketing initiatives.  We updated brand messaging, provided a new website and fully integrated marketing strategy.

40%

Decreased

Cost Per Lead Acquisition by 40%

30%

Discovered

30% Costs Savings in Advertising

Boosted

Online Brand Visibility