Brasco & Rho Win Award of Excellence for Video Campaign
January 5, 2020 by Brasco ///
Brasco /// is proud to announce that we received the Award of Excellence from the Videographer Awards. The award is for a video commercial and digital ad campaign for Rho. Rho is an innovative clinical drug development and contract research organization (CRO).
ABOUT THE CAMPAIGN:
Rho has been a trusted partner to some of the industry’s leading pharmaceutical, biotechnology, and medical device companies, as well as academic and government organizations, for over 30 years. Their tagline is “A different kind of CRO.” This is a value proposition we believe invokes interest and intrigue but was lacking in visualization and specificity. This campaign launched in 2019 as a primary creative brand campaign to drive overall advertising and help illustrate why Rho is a different kind of CRO.
The goal was to showcase the Rho team and how passion is an important aspect of what makes Rho different. Rho is made up of smart people with interesting stories that make them valuable assets to the company and its clients. Outside of their daily work, Rho’s employees live with just as much passion as they bring to their work. We highlighted a handful of employees demonstrating their outside passions and hobbies and to show how their interests outside of work are translated into energy at Rho.
ABOUT THE AWARD:
The Videographer Awards is one of the most coveted awards in the video industry. Since 1995, thousands of production and communication professionals have entered their best and most creative work. The goal of the Videographer Awards is to identify and recognize the artisans who excel in the scope of their own environment. Winners range from network news operations to large production companies, freelancers and international advertising agencies.
There were about 1,500 entries from throughout the United States and 12 other countries in the Videographer Awards 2019 competition. The Videographer Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals who have entered AMCP programs. The Advisory Board oversees awards and recognition programs, provides judges and sets standards of excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
Award of Excellence winners are listed on the Videographer Awards website at www.videoawards.com.