Brandon Ives

Chief Strategist

Brandon Ives leads client marketing and strategy efforts at Brasco ///.  He focuses on branding initiatives, messaging, integrated communications planning, and online marketing strategy.  Brandon also provides client services and business development efforts at the agency.  Brandon graduated from  East Carolina University, as a broadcast journalism major.

Experience & Diversity:  Over the years Brandon has consulted with business leaders and corporate executives for a wide range of companies. He has helped to develop branding and marketing initiatives for Fortune 500 brands to promising technology start-up companies.  He started his career working in television news at WRAL, where he helped produce the morning news.  Brandon’s entrepreneurial path began when he helped co-found the healthcare technology trailblazer Mediplay, Inc.  Mediplay provided in-office digital signage marketing solutions.  He has also spent time consulting with companies in the technology and energy industries.

Brandon Ives sits on multiple board of directors and planning committees in the community, including Forward City, NC CEO Forum, NC Arts in Action, and Health 2.0. He has been recognized for his work and leadership by the Triangle Business Journal (40 under 40 award) and East Carolina University (40 under 40 award).

Recent client work includes:  UNC-Chapel Hill, Datatrak, PPD Clinical Research, Mims Distributing, Duke University, Allstate Insurance

Real fact:  Brandon has been diving back in time recently and listening to a lot of older grunge rock, Smashing Pumpkins, etc.  He tries to replicate the fuzzy grunge sounds of Billy Corgan on his guitar at home, but fails to replicate his haircut.

5 Questions to Help You Create a Personal Brand

Brasco /// January 26, 2016 by

1.      “What is your brand?” The first step to creating your personal brand is establishing who you are and identifying the value you encompass. In other words, what skills, knowledge, and passions do you have that the rest of us can benefit from? What are you known for? And how are you viewed by your […]