Using Cinemagraphs to Spark Engagement

Brasco /// March 29, 2016 by

Is it a photograph? Is it a video? It’s both, actually.   What is a cinemagraph? It’s essentially a looping animated gif, but it’s called a “cinemagraph”, and it combines the stillness of a photograph with the subtle motion of video in an effort to engage the viewers ever diminishing attention span.¬†While the concept of […]