Your customers need to be engaged with an online experience that matches your brand and goals. Brasco /// understands that sometimes providing interaction can improve your customers’ experience and improve your reach.
User experience, or UX, is exactly as it sounds. It is the experience a customer has when using a product or service. Since many customers interact with a company for the first time online, it is critical to make the best first impression. User experience is often determined by effectiveness, ease, impact, and practicality. UX is logical and methodological: it measures and optimizes for maximum efficiency.
Interface design, or UI, the design of a web interface and visual flow of a website. UI is often measured by clarity, control, effectiveness, and natural recognition. It brings together interaction, visual elements, and content. Consistent UI aids in achieving completion, efficacy, and fulfillment goals.
The combination of effective, custom interface design and user experience results in an outstanding product that provides exactly what your customers expect. A website with UX and no UI is empty, ugly, and useless. A website with UI and no UX has no structure, objective or organization.
At Brasco /// we seek to effectively combine user experience and interface design elements when creating any deliverable for you. Whether it is a digital product or traditional piece, combining proper UX and UI elements will help deliver the best solution.
If you have questions about how user experience or interface design works or would like to talk with a UX/UI expert be sure to send us a message or call us at 919.745.8091.