Blog Posts by Brandon Ives

What (Exactly) Is Branding?

June 1, 2018 by

The word “exactly” comes to mind when I’m inevitably asked the question “what is branding.” I use the word ‘inevitably’ to emphasize the eventual Pandora’s Box of questions I’m asked once I meet someone and they find out the type of work that I do. “Well, what is branding exactly?” they ask. “Exactly,” I say, […]

Marketing and Sales is a Relationship

August 18, 2017 by

The relationship between sales and marketing is analogous with a marriage. You both occupy space under the same roof and must work together toward a common goal: profitability for your organization.

5 Questions to Help You Create a Personal Brand

January 26, 2016 by

1.      “What is your brand?” The first step to creating your personal brand is establishing who you are and identifying the value you encompass. In other words, what skills, knowledge, and passions do you have that the rest of us can benefit from? What are you known for? And how are you viewed by your […]