The explosion of AI assistants and bots has made it more important than ever to adapt to how information is presented and found. What is a chatbot anyway? A chatbot is a form of automated service designed for clients to interact with on your site. Just...
Search Results Are Changing Think for a minute. What is the sole purpose of a search engine? The goal of a search engine is to provide you, the user, with the most relevant and valuable information possible to help you make a decision or answer a question....
“8 days ago, we didn’t know this event was happening, 7 days ago we put it together and less than 24 hours later it was sold out.” Before going to sleep I checked my inbox and saw AIGA Raleigh and Paula Scher, I immediately clicked on the link, screamed, and then...
At first glance, it may be difficult to see the parallels between marketing and the 2018 World Cup, but there have been crazier comparisons (like Game of Thrones). It’s doubtful there would ever be a scenario where the top 32 companies in the world spend months, years...
Google Rolls Out Mobile-First Indexing for Search Engine
1. SPARKLERS Sparklers are a simple, bright, and fun part of celebrating Independence Day. Just like social media posts, they are short-lived and meant to leave people needing more. Before posting on your business’ social media page, remember to be strategic with it....
The word "exactly" comes to mind when I'm inevitably asked the question "what is branding." I use the word 'inevitably' to emphasize the eventual Pandora's Box of questions I'm asked once I meet someone and they find out the type of work that I do. "Well, what is...
2018 has already been a busy year for us Brasconians, as we’ve had the opportunity to attend some pretty awesome events. One of which, the 2018 NC CEO Forum, we even got to help bring to life! The NC CEO Forum is an annual event showcasing North Carolina’s reputation...
As each year passes it seems to go by faster than the year before. 2017 was no different at Brasco ///. This past year has been full of exciting accomplishments and growing relationships. It also brought us new challenges, new team members, and new adventures as a...
Over the past few decades, search engines like Google and Bing have been creating and perfecting automatic algorithms that rank websites. They deploy “spiders” (aka bots) to “crawl” webpages and check for different indicators that determine whether your site is...