By Greg Behr The common use of “look” as a verbal tic by leaders can inadvertently convey condescension, dilute their message due to overuse and indicate lazy communication. You’ve heard it again and again. A CEO on a podcast. A candidate on a debate...
Groundwork Gatherings Brasco introduces a community-first approach to development, centered on the idea that before we build places, we must first build belonging. Led by Greg Behr , this perspective emphasizes meaningful engagement, shared experiences, and authentic...
By: Greg Behr In the world of brand dominance, few accomplishments are as impactful as securing the status of a verb. Xerox did it with copying. Google did it with searching. Post-It did it with sticky notes. And now, ChatGPT has done it with AI-powered content...
By Greg Behr When you think of Atlanta, you think of Coca-Cola. That’s no accident. It’s the result of decades of intentional branding, public-private partnerships, and civic pride. The city and state of Georgia have embraced Coca-Cola not only as a beloved beverage...
Article By: Madison Morgan, Senior Marketing & Communication Strategist If you’re trying to connect with Gen Z or Millennials and haven’t heard of Alix Earle, it may be time to start scrolling on TikTok. From her GRWM (get ready with me) videos and...
Article By: Madison Morgan, Senior Marketing & Communication Strategist As a Marketing Strategist, I see most things I come into contact with through the lens of marketing, positioning, or understanding how brands are showing up to their audiences. Whether...
In a world where fresh ideas drive progress, stepping away from the everyday routine to recharge and find new inspiration is essential. Welcome to Brascopalooza, our annual employee retreat. Brascopalooza is a testament to Brasco's dedication to creating an...
In marketing, understanding the nuances between different types of campaigns is crucial for tailoring strategies to meet specific business goals. Two of the most fundamental marketing objectives are lead generation and brand awareness. Each serves a distinct purpose,...
Recent statistics from GS Statcounter reveal a significant shift in the search engine landscape: Google's market share has dropped to 86.94%, its lowest since records began in 2009. This marks a sharp decline of over 4% in just one month, the most substantial...
Understanding the Core Differences between Inbound and Outbound Marketing Understanding the distinction between inbound and outbound marketing is crucial for any business aiming to carve a niche in its respective industry. This distinction is not just about choosing...