Why Managing Your Google Business Profile Isn’t Optional and How It Impacts Your Bottom Line By: Colin Bish, Director of Marketing Services If you’re a local business and your Google Business Profile (formerly Google My Business) isn’t fully optimized, you’re...
By: Clair Erwin Social media: what began as a tool for connection has now become central to how brands build identity, drive ROI, and remain competitive in a rapidly shifting digital landscape. Today, social content isn’t just being viewed; it’s being absorbed,...
By Greg Behr I’m what they call a “geriatric millennial,” a term that somehow manages to sound both offensive and vaguely clinical. Born in the early ’80s, I sit in a strange cultural in-between. I remember landlines, LimeWire, and rewinding VHS tapes, but I also...
Groundwork Gatherings Brasco introduces a community-first approach to development, centered on the idea that before we build places, we must first build belonging. Led by Greg Behr , this perspective emphasizes meaningful engagement, shared experiences, and authentic...
By: Greg Behr In the world of brand dominance, few accomplishments are as impactful as securing the status of a verb. Xerox did it with copying. Google did it with searching. Post-It did it with sticky notes. And now, ChatGPT has done it with AI-powered content...
Article By: Madison Morgan, Senior Marketing & Communication Strategist If you’re trying to connect with Gen Z or Millennials and haven’t heard of Alix Earle, it may be time to start scrolling on TikTok. From her GRWM (get ready with me) videos and...
Article By: Madison Morgan, Senior Marketing & Communication Strategist As a Marketing Strategist, I see most things I come into contact with through the lens of marketing, positioning, or understanding how brands are showing up to their audiences. Whether...
In a world where fresh ideas drive progress, stepping away from the everyday routine to recharge and find new inspiration is essential. Welcome to Brascopalooza, our annual employee retreat. Brascopalooza is a testament to Brasco's dedication to creating an...
In marketing, understanding the nuances between different types of campaigns is crucial for tailoring strategies to meet specific business goals. Two of the most fundamental marketing objectives are lead generation and brand awareness. Each serves a distinct purpose,...
Recent statistics from GS Statcounter reveal a significant shift in the search engine landscape: Google's market share has dropped to 86.94%, its lowest since records began in 2009. This marks a sharp decline of over 4% in just one month, the most substantial...