We’re so excited to share that the Raleigh Housing Authority (RHA) website has received a Silver w3 Award in the General Websites: Municipal Organizations category! The w3 Awards, sanctioned by the Academy of Interactive and Visual Arts (AIVA), celebrate excellence in...
By: Kawalnain Kaur, Digital Marketing Specialist The digital landscape is being reshaped by artificial intelligence, and search is leading the transformation. From Google’s Search Generative Experience (SGE) to AI chat engines like ChatGPT, Gemini, and Perplexity,...
Automating What Matters: How Smart Systems Save Time and Multiply Impact By: Colin Bish, Director of Marketing Services Every marketing team has that one recurring task that eats up hours each month. It’s repetitive, manual, and it feels like there has to be a...
Article By: Devan Brush, Creative Director This year, we had the privilege of attending the NC Affordable Housing Conference in Raleigh, NC, hosted by our client, NC Housing Finance Agency, alongside the North Carolina Housing Coalition and Centrant Community Capital....
Why Managing Your Google Business Profile Isn’t Optional and How It Impacts Your Bottom Line By: Colin Bish, Director of Marketing Services If you’re a local business and your Google Business Profile (formerly Google My Business) isn’t fully optimized, you’re...
By: Clair Erwin Social media: what began as a tool for connection has now become central to how brands build identity, drive ROI, and remain competitive in a rapidly shifting digital landscape. Today, social content isn’t just being viewed; it's being absorbed, and...
By Greg Behr I’m what they call a “geriatric millennial,” a term that somehow manages to sound both offensive and vaguely clinical. Born in the early ’80s, I sit in a strange cultural in-between. I remember landlines, LimeWire, and rewinding VHS tapes, but I also...
Groundwork Gatherings Brasco introduces a community-first approach to development, centered on the idea that before we build places, we must first build belonging. Led by Greg Behr, this perspective emphasizes meaningful engagement, shared experiences, and authentic...
Powering Up Referrals in B2B Marketing The 'building a house' analogy in business is probably an overused way of explaining something. Yet, it perfectly illustrates the patience and planning required to stand up a robust referral program for your company – you can't...
By: Greg Behr In the world of brand dominance, few accomplishments are as impactful as securing the status of a verb. Xerox did it with copying. Google did it with searching. Post-It did it with sticky notes. And now, ChatGPT has done it with AI-powered content...
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