Article By: Devan Brush, Creative Director This year, we had the privilege of attending the NC Affordable Housing Conference in Raleigh, NC, hosted by our client, NC Housing Finance Agency , alongside the North Carolina Housing Coalition and Centrant Community...
Why Managing Your Google Business Profile Isn’t Optional and How It Impacts Your Bottom Line By: Colin Bish, Director of Marketing Services If you’re a local business and your Google Business Profile (formerly Google My Business) isn’t fully optimized, you’re...
By: Clair Erwin Social media: what began as a tool for connection has now become central to how brands build identity, drive ROI, and remain competitive in a rapidly shifting digital landscape. Today, social content isn’t just being viewed; it’s being absorbed,...
By Greg Behr I’m what they call a “geriatric millennial,” a term that somehow manages to sound both offensive and vaguely clinical. Born in the early ’80s, I sit in a strange cultural in-between. I remember landlines, LimeWire, and rewinding VHS tapes, but I also...
By Greg Behr The common use of “look” as a verbal tic by leaders can inadvertently convey condescension, dilute their message due to overuse and indicate lazy communication. You’ve heard it again and again. A CEO on a podcast. A candidate on a debate...
Groundwork Gatherings Brasco introduces a community-first approach to development, centered on the idea that before we build places, we must first build belonging. Led by Greg Behr , this perspective emphasizes meaningful engagement, shared experiences, and authentic...
Powering Up Referrals in B2B Marketing The ‘building a house’ analogy in business is probably an overused way of explaining something. Yet, it perfectly illustrates the patience and planning required to stand up a robust referral program for your company –...
By: Greg Behr In the world of brand dominance, few accomplishments are as impactful as securing the status of a verb. Xerox did it with copying. Google did it with searching. Post-It did it with sticky notes. And now, ChatGPT has done it with AI-powered content...
By Greg Behr When you think of Atlanta, you think of Coca-Cola. That’s no accident. It’s the result of decades of intentional branding, public-private partnerships, and civic pride. The city and state of Georgia have embraced Coca-Cola not only as a beloved beverage...
Article By: Madison Morgan, Senior Marketing & Communication Strategist If you’re trying to connect with Gen Z or Millennials and haven’t heard of Alix Earle, it may be time to start scrolling on TikTok. From her GRWM (get ready with me) videos and...