Digital Marketing Specialist

Digital Marketing Specialist

Brasco /// July 16, 2022 by

Job Description

Brasco /// is looking for a dynamic Digital Marketing Specialist to join our growing team! As a Digital Marketing Specialist (DMS), you will be working hands-on within digital marketing platforms such as Facebook, LinkedIn, Google, Microsoft, and more to produce outstanding results for our clients. Brasco brings innovation, creativity, and strategy to each campaign along with ahead of the curve knowledge and expertise. The DMS will also work diligently to ensure SEO best practices are being utilized to produce exceptional results.

Brasco /// is an award-winning creative branding and digital marketing agency with an office based in downtown Raleigh. We engage audiences and seek to tell great stories through a fully integrated suite of marketing. A cornerstone of Brasco is “Authenticity”, a common thread of our team that is ingrained in everything we do. “Be Authentic” is the mantra for our team, clients, and our work to seek real connections and experiences.

The Digital Marketing Specialist will report directly to the Director of Digital Services.

Overview:

  • Work hands on all digital advertising platforms such as Facebook/Instagram {Meta Business Platform}, LinkedIn, Google, Twitter, Microsoft, TikTok, and more to help with setting up, launching and managing digital advertising campaigns
  • Manage a wide range of campaign budgets for a variety of clients
  • Analyze data and trends to optimize campaigns to ensure exceptional results, meeting/exceeding goals
  • Manage and have expereince in digital marketing technology stacks / platforms on behalf of our clients, such as Hubspot, Marketo, Pardot, Active Campaigns, MailChimp, etc.
  • Conduct search engine optimization audits, making recommendations and providing insight on best practices for clients
  • Help lead management and project execution for SEO, such as leading projects for onsite and offsite optimization; supporting client website functions within client CMS for digital marketing
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPI)
  • Work with digital marketing team to ensure projects are being completed with quality and on time
  • Identifies trends and insights and optimizes spend and performance based on data
  • Brainstorms new and creative growth strategies through digital marketing
  • Plans, executes, and measures strategies and conversion opportunities
  • Collaborates with internal teams to produce deliverables shared with clients
  • Research and identify the latest trends and technologies affecting the industry
  • Provides thought leadership and perspective acting as an expert on subject matter where needed

 

What we look for in our Digital Marketing Specialists:

 

  • Bachelor’s degree required
  • 3+ years of experience in digital marketing and advertising, setting up and managing digital ad campaigns, managing SEO, and working within digital ad platforms
  • Strong organization and prioritization skills; ability to shift from task to task efficiently
  • Expertise in Google Analytics and web analysis tools
  • Ability to work well in a fast-paced, collaborative environment while also thriving as an independent contributor
  • Excellent analytical, communication and presentation skills; ability to effectively interpret, analyze, and explain data and metric performance
  • Superb attention to detail
  • Ability to perform basic mathematical skills
  • Proven experience meeting deadlines and managing multiple projects across multiple platforms at once
  • Knowledge of WordPress/HTML – able to make edits to websites for SEO purposes
  • Passion for digital marketing and an innate curiosity and drive to learn all it has to offer!

 

Please send your resume and favorite city to visit to careers@brasco.marketing.

 

About Brasco ///:

Brasco /// offers a comprehensive benefits package along with competitive base salary and incentives for all employees. We believe in flexibility, communication, and the opportunity for all to contribute to our fast- growing agency. Work alongside some of the best creatives and collaborators in the business, while thriving in a fast paced environment with one of the most experienced branding and marketing teams in the country. What’s in it for you? Apply today and find out! 

Brasco /// is an equal opportunity employer.