Content Marketing

Citrix ShareFile

Content Marketing is providing relevant content for target audiences or potential customers to share, consume, and educate themselves. The overarching goal of content marketing is to connect without overly selling your product or service. ¬†Brasco /// planned, wrote, designed and developed themed blogs, ebooks, info-graphics and white-papers to boost Citrix’s online marketing.

Citrix ShareFile
  • Copywriting

    Copywriting

  • Creative

    Creative

  • Graphic Design

    Graphic Design

  • Marketing Strategy

    Marketing Strategy

The Who

ShareFile is a secure enterprise file sync and sharing service from Citrix that meets the mobility and collaboration needs of users and the data security requirements of the enterprise.

The Goal

Citrix hired Brasco /// to boost their online lead generation initiatives through an extensive series of themed ebooks, whitepapers, info-graphics and blogs to to attract and retain a clearly-defined audience.

 

The Results

Brasco /// planned, wrote, designed and developed valuable, relevant, and consistent content for Citrix to push out through their own marketing channels. The relevant content was geared specifically to generate awareness of the software, relate to audiences in their environment and to ultimately drive customer action.