Advertising Campaign

North Carolina Housing Finance Agency

The North Carolina Housing Finance Agency is a self-supporting public agency that finances affordable housing opportunities for North Carolinians whose needs are not met by the market.
Brasco /// was hired to reach the fastest growing home buyer segment in the industry: MILLENNIALS.

North Carolina Housing Finance Agency
  • Creative


  • Marketing Strategy

    Marketing Strategy

  • Paid Advertisement

    Paid Advertisement

  • Video


The Who

North Carolina Housing Finance Agency (NCHFA) breaks down the mystery and fear surrounding the process of
homeownership. Many people, especially those that are younger or less financially established, do not believe they can afford
a home. Often, these individuals donā€™t understand the mortgage process or requirements, but they do know it is complicated
and think they donā€™t have the necessary funds to make a dream a reality.

The Goal

The goal of this campaign is to raise awareness and general knowledge of the loanā€™sĀ availability. Ā We created an ad campaign empowering millennialsĀ to think again about their mortgage and to discover options with NC HomeĀ Advantage Mortgage.

68,000 Youtube views

and Counting


Increased Social Engagement