Reaching Customers Online
With a new brand, website, and marketing strategy in place – we were ready to take off. Brasco manages all online marketing efforts including advertising, paid search, SEO, and content marketing initiatives. We are using various analytic tools to measure aspect of Southern Energy’s marketing funnel and immediately identified inefficiencies in advertising and online marketing spend, and increased site-driven leads. Additionally, we’re helping with “offline” communications. We developed a customer referral program and are helping to increase visibility in the market. We are focused on campaign specific programs to help SEM meet revenue goals.