Digital Marketing Specialist

Role Overview

Brasco /// is hiring a Digital Marketing Specialist (DMS) with proven experience managing and optimizing campaigns across platforms, including HubSpot, Google Ads, WordPress and Shopify. This role is ideal for “full stack” technical marketer, someone who is confident and proven in their technical abilities, understands how to execute effective digital marketing campaigns, and enjoys collaborating across teams to drive results.

You’ll support day-to-day execution of marketing automation, paid media, analytics and reporting, data analysis, website content updates, optimization and SEO for AI, and building out customized automations within platforms like HubSpot, Active Campaign, Marketo and others to ensure integration with varying marketing technology platforms. Being able to work across multiple client accounts, shifting between industries and working efficiently and independently to deliver results is key. Strong communication skills, attention to detail, and the ability to manage competing priorities are essential for success in this role.

This position reports to the Director of Marketing Services and is based in our main office in Raleigh, NC, with the expectation to be in the office at least 3+ days per week for collaboration.

Key Responsibilities

HubSpot / Marketing Technology / Automation

• Build workflows, email sequences, forms, and landing pages within tools like HubSpot
• Implement lead scoring and manage contact segmentation, experience with high level customization for client HubSpot and other marketing technology tools
• Track and report on performance using HubSpot’s analytics tools
• Coordinate with internal and client teams to align marketing and CRM efforts

Digital Advertising & Marketing Campaign Expertise

• Build and manage digital advertising campaigns in Google Ads, Meta, LinkedIn, and Microsoft Ads
• Write compelling ad copy, manage bidding strategies, and monitor performance
• Analyze campaign data and make recommendations to improve results
• Supporting execution for a range of digital marketing campaign needs such as content, a/b testing, landing page development, and being a solution minded marketer to test and try new things to improve our campaigns.

WordPress & Shopify Website Experience

• Make product and content updates in Shopify
• Support site merchandising, basic app integrations, and promotion setup
• Assist with page edits and updates in other CMS platforms as needed

SEO & Content Support

• Conduct keyword research and apply on-page SEO best practices
• Optimize website content for organic search
• Collaborate with strategists on content planning and implementation

Data Integration, Reporting & Analysis

• Technical abilities to support our team with customization and integration of data and reporting
• Monitor campaign KPIs and prepare performance reports
• Translate data into insights and actionable recommendations
• Present results internally and to clients in a clear and concise manner

Team Collaboration

• Work closely with account managers, designers, and developers to deliver integrated marketing efforts
• Communicate clearly and proactively to keep projects on track
• Contribute to strategy conversations and offer input on best practices

Qualifications

• 4+ years of experience in digital marketing, preferably within an agency environment
• HubSpot experience, including email marketing, workflows, landing pages, and reporting – HubSpot Certified preferred
• Hands-on WordPress and Shopify experience with product, content, or promotion updates – WordPress certified experience a plus
• Demonstrated proficiency in Google Ads campaign management – Google certifications preferred
• Familiarity with SEO and website optimization techniques
• Strong communication, organization, and time management skills
• Bachelor’s degree in marketing, business, or a related field, or equivalent experience

Skills

• HubSpot Expertise: Advanced knowledge of marketing automation, lead scoring, CRM integration, and campaign optimization.
• Digital Marketing: Proficient in managing paid campaigns and SEO.
• Data-Driven Analysis: Ability to interpret analytics and drive performance improvements.
• Collaborative Mindset: Strong team player with excellent communication skills.
• Creativity and Innovation: A knack for brainstorming and implementing fresh ideas.
• Time Management: Highly organized and able to handle multiple projects simultaneously.
• Execution-Oriented: Comfortable launching campaigns, troubleshooting issues, and adjusting based on performance
• Platform Confidence: Familiar with the tools needed to manage and optimize paid and owned channels
• Attention to Detail: Able to deliver clean, accurate work without needing constant oversight
• Analytical Thinking: Uses data to inform decisions and improve outcomes
• Prioritization: Can manage multiple tasks and deadlines efficiently
• Proactive Mindset: Takes initiative and looks for opportunities to add value

What it Means to be a Brasconian

At Brasco ///, we thrive by working together, creating with passion and purpose, and staying true to our authenticity. We value honesty, transparency, and building meaningful relationships. We take marketing seriously — just not ourselves. Below are the expectations for how we work as a team and succeed when our clients succeed:

• Be a Leader
  • Take initiative, lead by example, and serve as an integral part of our team’s growth and success. Whether guiding a project or supporting a colleague, leadership is about elevating everyone around you.
• Foster Positivity and Collaboration
  • Cultivate a solution-oriented, supportive environment. Infuse creativity, respect, and empathy into everything you do. Bring your authentic self and help shape a vibrant company culture.
• Mentor and Grow
  • Share your knowledge and insights to uplift your team while remaining open to learning and feedback yourself.
  • Collaborate on process improvements and foster a culture of continuous growth and innovation.
• Represent Brasco /// with Pride
  • Support internal marketing and community efforts, helping to amplify Brasco ///’s presence and purpose in the community.
  • Be a positive face of the company, handling meetings and communications with professionalism, creativity, and care.
• Own Your Craft
  • Take pride in delivering exceptional work, whether it’s strategy, copywriting, campaign creation, or client service. Attention to detail and accountability are paramount.
• Be Flexible and Engaged
  • Show up — both physically and mentally — for meetings, projects, and moments that matter. Adapt to changing needs and always bring your best.