Campbell Law School

The Client

Campbell Law School, located in Raleigh, North Carolina, is a private institution known for its rigorous curriculum and strong emphasis on practical legal training. Established in 1976, the school offers a comprehensive legal education that integrates ethics, professionalism, and service to the community. Campbell Law is particularly noted for its trial advocacy program, which consistently ranks among the top in the nation.

The Goals

Campbel Law School aimed to increase the visibility and reputation of Campbell Law School among potential students, position staff and faculty as subject matter experts, and compete with more established law schools.

Greg Behr, Brasco’s Senior Director, PR & Media Services, in collaboration with Campbell Law School, orchestrated a multifaceted public relations campaign to achieve the institution’s goals of enhancing visibility, showcasing expertise, and bolstering its competitive edge in the legal education landscape. Tactics included: media training for faculty and staff, prospective student workshops for faculty, and strategic media placements including USA Today. The campaign targeted prospective students, faculty, staff, and the wider legal community.

The Results

Greg Behr’s comprehensive public relations campaign on behalf of Campbell Law School proved instrumental in achieving its objectives of enhancing visibility, showcasing expertise, and strengthening competitive positioning. By leveraging strategic media placements, fostering faculty engagement, and engaging with prospective students, the campaign succeeded in elevating the school’s profile and reputation within the legal community and beyond. Moving forward, the momentum generated by this campaign lays a solid foundation for continued success and growth for Campbell Law School.