Brasco /// and Rho win an award of excellence for the 2019 Expect More video campaign.
Brasco & Rho Win Award of Excellence for Video Campaign
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Branding: It’s in Our DNA
Let’s try a little exercise. Ask the next five people you run across “what does branding mean?” Did you get five different answers? Not surprised. Since the term “personal” brand entered the social media mainstream, the word “branding” has become a word with...
Introducing Our New Podcast: On-Brand
We are so excited to release the first episode of our brand new podcast, "On-Brand." In this podcast series we’ll walk through the wild world of branding and marketing, and we'll dive in to consumer interests and psychology. We want to better understand how we...
Legalities in Design
Takeaways from AIGA Raleigh August Community Meeting If you are a designer, how can you not love AIGA? It is the oldest organization in the country dedicated to advancing design as a profession. Our team tries to attend AIGA meetings and events when we can to...
Seasonal Brews: Client Feature
Summer is finally here, and the final seasonal beer of Sweeten Creek Brewing has been released!
In 2018, Brasco /// had the privilege of working with Sweeten Creek to create their 4 seasonal beers. Now that they’ve all been released, we decided to check in to see how they’re doing. Read about the project and results below!
Life as a Creative: Reaching Your Potential
AIGA Raleigh brought the second annual conference, Thrive, to the Triangle March 15th. This year it was at The Fruit, a creative space in a historic warehouse in Durham. The conference consisted of six inspirational talks throughout the first day, with many local...
A Graphic Designer’s Dream Come True: Paula Scher Talk
“8 days ago, we didn’t know this event was happening, 7 days ago we put it together and less than 24 hours later it was sold out.” Before going to sleep I checked my inbox and saw AIGA Raleigh and Paula Scher, I immediately clicked on the link, screamed, and then...
What (Exactly) Is Branding?
The word "exactly" comes to mind when I'm inevitably asked the question "what is branding." I use the word 'inevitably' to emphasize the eventual Pandora's Box of questions I'm asked once I meet someone and they find out the type of work that I do. "Well, what is...
I’ve seen that photo before. The Dangers of Stock Photography
Does that image you saw on an ad look familiar? Do you feel like you’ve seen it before but can’t remember where? Chances are, the photo was in another advertisement, for a totally different company! You may be ready to blow-the-whistle and claim infringement, but even...
Key Takeaways for Creating Positive Interactions With Your Customers
What do you do after a customer completes a purchase, or orders a service from your company? How about where they sign up for a newsletter or a recurring subscription? It can be generally stated that a good marketer would tell...