Email is a sweet spot within marketing. You get to personally interact with your target audience, you’re allowed a larger character count than a social post, and it helps you stay top of mind. But how do you make sure your audience is not only receiving your content...
Gone are the days of scheduling your content natively within social media platforms such as Facebook and Instagram. Today, marketers and businesses rely on social automation tools to streamline the process of publishing, engaging, and analyzing social media content....
As we wrap up 2022, our minds are quickly shifting to 2023. Yes, that’s right! 2023 is right around the corner. As we head into the new year, an important priority for us is ensuring that our partners are set up for success with their marketing efforts. Have you...
No matter your industry, websites and a digital footprint are becoming essential to all businesses. Whether you are a local small business owner or work at a large company, your website is your company’s first impression. If you are unable to pitch your business to...
Are you having trouble interpreting your digital marketing reports? We know there are a lot of terms specific to digital marketing and without a clear understanding of what they mean or how they’re used can make data interpretation hard. The Brasco /// digital team gathered the digital marketing terms they use with clients on a day-to-day basis. These terms help us break down analytics and focus on key action items to better understand how to interpret the data.
Advertising with Google and other digital ad platforms can be a complex and confusing space to enter. On Google’s platform alone there are a variety of campaign types, each consisting of a variety of unique bid strategies designed to achieve a range of goals from...
Once again, digital technology has paved the way for another highly effective marketing innovation: location-based marketing, aka geo-marketing. Generally speaking, geo-marketing involves utilizing location data, typically provided via your smartphone’s Global...
Original photo collage by Scott Evans I have a feeling we’re not in Kansas anymore Just when you think you’ve mastered the perfect strategy to rank for search results, the rules have changed again. Now, rather than favoring keyword optimization, Google...
On January 30th, Google announced they will be officially closing Google+, the search engine giant's social platform launched in 2011. Check out the most important things to know below. Learn how to download your Google+ data here.
The explosion of AI assistants and bots has made it more important than ever to adapt to how information is presented and found. What is a chatbot anyway? A chatbot is a form of automated service designed for clients to interact with on your site. Just...