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By Greg Behr The common use of "look" as a verbal tic by leaders can inadvertently convey condescension, dilute their message due to overuse and indicate lazy communication. You’ve heard it again and again. A CEO on a podcast. A candidate on a debate stage. A...

Powering Up Referrals in B2B Marketing The 'building a house' analogy in business is probably an overused way of explaining something. Yet, it perfectly illustrates the patience and planning required to stand up a robust referral program for your company – you can't...