“We must be unanimous; there must be no pulling different ways; we must hang together.” – John Hancock
America-first, Mobile-first…today, the day before the birthplace of our nation and before we even got our ‘Murica tank tops out of the closet, Google rolled out its much anticipated mobile-indexing first for all websites. What does this mean and how will it affect your site?
Mobile-first indexing crawls the mobile version of your site first, rather than the desktop version. Google then uses that site to determine the rankings for mobile, followed by desktop. While the desktop version will still be considered, not having a mobile site, or having a poor mobile site, could negatively impact rankings.
This new change will have a LARGE effect on rankings for many sites, and much of the impact won’t be felt for weeks to come once the bots have scanned most of the site. This inevitable shift displays the behavioral change in how most consumers use the internet and, in turn, how Google values the results based on accessibility and ease-of-use.
To learn more about this recent change, here is a good guideline for how to prepare or alter your website: