Gearing Up for 2023: The Importance of an Annual Marketing Plan
December 5, 2022 by Kristen Englehart
As we wrap up 2022, our minds are quickly shifting to 2023. Yes, that’s right! 2023 is right around the corner.
As we head into the new year, an important priority for us is ensuring that our partners are set up for success with their marketing efforts. Have you thought about your 2023 annual marketing plan yet?
What is an Annual Marketing Plan?
An annual marketing plan is more than listing your business and marketing priorities. It is mapping out what you would like to achieve and how you will achieve it. It is having a deeper understanding of the purpose behind what you would like to accomplish. It is asking yourself: why are we doing what we are doing? It is taking a step back to allow yourself to be thoughtful and strategic.
Questions to Consider When Creating a Strategic Annual Marketing Plan
It is important to make sure you are critically thinking when developing your annual marketing plan. Below, we provided the best questions to consider when creating your plan.
- What is your purpose?
- What are your goals for the new year?
- What positive change do you hope to bring?
- What problem are you trying to solve?
- What are your challenges?
- What differentiates you?
- Who is your audience?
- What are the key messages that you want to communicate?
- What does success look like in 2023?
Start 2023 Off Strong
If you haven’t already, spend time now to work through the answers to these questions for an integrated and mindful approach to the new year.
No matter your marketing budget, develop a plan that works best for you and your business. And hey, Brasco /// is here to help facilitate these important discussions and support your marketing planning — because we succeed when our partners succeed.