Billy Warden is a seasoned media and public relations executive with a decades-long track record of developing and executing strategies designed to persuade audiences and drive positive results for some of the world’s most recognized brands, including Google, Facebook, GSK, Uber, E! Entertainment Networks and Dole Foods.
Experience & Diversity: Billy’s career began in journalism, during which he won the prestigious Duke Award for coverage of higher education. Moving to television, Billy became an executive producer at E! Entertainment, helping to grow the network from 40 million subscribers to more than 100 million. His work with Joan Rivers is now the stuff of legend, with E’s red carpet and fashion specials embedded in our the collective cultural consciousness.
As a public relations executive, Billy has worked with some of the biggest brands in the world. They’ve turned to Billy for expert strategy on everything from major announcements to political counsel to crisis communications. His work has earned has earned nominations and/or trophies from the Tellys (for advertising), the Pollies (for public affairs), the Sabres (p.r.), the PRWeek Awards and the Southeast regional Emmys.
Billy continues to work as a freelance journalist, contributing business, travel and cultural essays to a variety of newspapers, blogs and magazines. He appears regularly as a marketing and messaging analyst on the statewide television political talk show, “Capital Tonight.”
Recent client work includes: Much of Billy’s work with global marquee clients is under NDA. But we can tell you specifically, for example, that Billy and GBW helped pave the way for Uber’s entry into NC by successfully advocating for the statewide ridesharing bill approved by the General Assembly and signed by the governor. Billy and GBW have also put together popular community relations for the likes of Facebook and GSK. Currently, they’re helping a variety of innovative companies develop national profiles, including Seattle-based Joydrive and Boston-based Longfellow Real Estate Partners.
Real fact: Billy cut his teeth in North Carolina’s p.r. scene leading the T.R.U. campaign, which brought tobacco prevention to the very heart of Tobacco Road. Far from playing coy with the campaign, Billy captained a statewide tour of a colorful tobacco prevention carnival. The daring tactic supported a broader advocacy campaign resulting in — among other positive upshots — tobacco-free schools across the state. “We took a big chance,” Billy says, “but we also worked hard, created supportive partnerships and thought through every detail. I learned then and there that anything is possible in marketing — with the right combination of people, ideas and passion.”