Brent Anthony is the Director of Client Engagement & Strategy at Brasco ///. Brent brings a wealth of experience to Brasco and its clients. He highlights the need to emphasize empathy and understanding to the customer’s big picture viewpoint. Brent takes a forward-looking view of the client’s workflows to drive creative design, market strategies and tech solutions.
His background in healthcare and strategy is a valuable asset for our team. Brent consults with clients to help guide direction on user experience and integrated marketing. He is also involved in numerous community engagement activities and professional associations.
Experience & Diversity: He previously worked in strategy and operations at healthcare systems ranging from Banner Health in Phoenix, AZ to WakeMed Health & Hospitals in Raleigh, NC. At WakeMed, he served as Director of Customer Experience and Operations, and Senior Analyst, while working in conjunction with C-suite executives and front-line staff to support business strategies, patient engagement, quality and health IT initiatives. He has consulted with numerous other tech firms, pharmaceutical and health organizations on user experiences, growth planning and marketing strategy.
Anthony earned his MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He also serves as co-founder of Health 2.0 NC Triangle, a chapter of the Health 2.0 global organization advancing health innovation practices and emerging technologies. He also sits on the board of directors and organizing committees for the Me Fine Foundation, NC Datapalooza, Startup Weekend, and other initiatives.
Recent client work includes: Softricity, Castle Worldwide, UNC Healthcare, Women’s Health Alliance, PractImage.com
Real fact: Brent brings some size to the Brasco team, helping us lead the league in rebounding. He enjoys basketball and living in the Tobacco Road region. When not bouncing basketballs, you’ll find him volunteering, stirring up walking meetings in Raleigh’s Warehouse District or family pursuits with his wife and 2 sons.