Stop saying “Look” – Why leaders should rethink this common verbal crutch

By Greg Behr

The common use of “look” as a verbal tic by leaders can inadvertently convey condescension, dilute their message due to overuse and indicate lazy communication.

You’ve heard it again and again. A CEO on a podcast. A candidate on a debate stage. A spokesperson in a high-stakes interview. They lean in and begin with: “Look …”

It’s become a reflex. A filler. A rhetorical habit. And it’s time for leaders, especially those who value clarity and trust, to let it go.

Why we say it

Words like “look,” “listen,” and “here’s the thing” are known as discourse markers. In everyday conversation, they’re used to emphasize or signal a shift. They help move ideas along. But when leaders use them habitually, they risk sounding less confident and more performative.

A leader who begins every answer with “look” may not realize it, but their tone sends a message. One that might not land the way they intend.

What’s the problem?

It sounds condescending.

Whether meant that way or not, “look” can come off as dismissive. It suggests the listener is missing something obvious or needs to be corrected. That tone may work in an argument, but it rarely inspires trust.

It’s overused.

Because “look” is everywhere, it loses its power. It becomes white noise. And once an audience starts noticing your verbal habits instead of your ideas, the message gets lost.

It’s lazy communication.

When used too often, “look” becomes a placeholder for sharper, more intentional language. Leadership communication should be grounded in precision. If something matters, say what it is. Don’t lean on the same phrase to carry every point.

What to Say Instead

If your goal is to sound clear, confident, and in control, there are better tools.

• Instead of “Look, the numbers don’t lie,” try “The data is clear.”
• Instead of “Listen, that’s just not true,” try “That claim doesn’t hold up, and here’s why.”
• Instead of “Let me be clear,” try “Here’s the key point.”

These phrases are more specific and don’t carry the unintended tone that “look” often brings with it.

Language Is leadership

The way leaders speak shapes how they are heard. Tone affects trust. Habits shape perception. And small choices can influence whether people truly listen.

So, the next time you feel the urge to begin with “look,” pause for a moment. Ask yourself what you want to say. Then say that clearly, directly, and without the crutch.

You’ll sound more thoughtful. More intentional. More like a leader.