Posts Tagged ‘Branding’

What (Exactly) Is Branding?

June 1, 2018 by

The word “exactly” comes to mind when I’m inevitably asked the question “what is branding.” I use the word ‘inevitably’ to emphasize the eventual Pandora’s Box of questions I’m asked once I meet someone and they find out the type of work that I do. “Well, what is branding exactly?” they ask. “Exactly,” I say, […]

I’ve seen that photo before. The Dangers of Stock Photography

July 7, 2017 by

Does that image you saw on an ad look familiar? Do you feel like you’ve seen it before but can’t remember where? Chances are, the photo was in another advertisement, for a totally different company! You may be ready to blow-the-whistle and claim infringement, but even though both advertisers are using the same image, they […]

Brand Awareness And Lead Generation

May 5, 2017 by

The proper combination of both brand awareness and lead generation will lead to a successful marketing strategy for your business. However, to execute the proper strategies, you must first know who your market is, what your goals are, and set expectations.