Greg Behr serves as Brasco’s Senior PR Strategist, where he leads high-level media relations, narrative development, and strategic communications for brands, institutions, and large-scale public events. He specializes in crafting message frameworks, sharpening executive thought leadership, and shaping stories that resonate with audiences across business, civic, and community landscapes.
With more than 20 years in PR, media, and strategic communications, Greg has built a reputation for turning complex ideas into clear, compelling narratives. Before joining Brasco, he held senior roles at two leading regional agencies, where he supported a wide range of clients including Google, Facebook, Uber, CVS, Campbell Law School, and North Carolina’s Medicaid Expansion effort. His work spans public affairs, corporate communications, sponsorship strategy, and community engagement, with a particular focus on helping organizations connect authentically with the audiences that matter most.
Greg proudly lives in Pittsboro, NC, with his wife, two daughters, two oddball dogs, and six chickens—all sharing space with the local deer and hawk families that frequent their yard. He’s a believer in local festivals, creative placemaking, and the power of a well-told story. In his free time, he can be found hiking with his kids, writing essays, or obsessing over the perfect soundtrack for any moment.