Jessica Wackes thrives on building authentic media relationships and crafting PR strategies for Brasco /// clients. She enjoys turning complex, high-stakes accounts into compelling success stories. Over the past decade, she’s orchestrated comprehensive press relations for industry powerhouses like Syngenta, Google Fiber, and the NC Museum of Natural Sciences, consistently securing millions of media impressions while cultivating lasting relationships with key journalists across multiple markets.
One of her notable PR success stories is with Syngenta. Jess developed a strategic press campaign strategy for national and international product launches. This campaign earned five industry awards, including Best in Show from the Turf & Ornamental Communicators Association. She built a robust media network that boosted coverage engagement by 45%. When Google Fiber launched in North Carolina, she worked with Greg Behr and PR team to support a complex technology rollout, bolstering targeted media events for 250+ attendees and securing strategic coverage that drove successful market penetration. Her globally celebrated press campaign launching the Dueling Dinosaurs exhibit for NCMNS earned her team the 2021 Bulldog PR Award for Best Not-for-Profit Campaign, demonstrating her ability to generate strategic media attention that drives both awareness and stakeholder confidence.
She seamlessly blends strategic press planning with hands-on relationship management, making her equally comfortable developing comprehensive media strategies for major announcements and personally cultivating long-term partnerships with business journalists, trade publications, and community media leaders. When she’s not crafting winning press strategies, Jessica enjoys SCUBA diving, creating stained glass, Dungeons & Dragons and other delightfully nerdy pursuits. Welcome Jess to the Brasco team!