The American Cancer Society Partners with Brasco /// to Elevate One Of North Carolina’s Premier Events
RALEIGH, N.C. – January 12, 2026 – The American Cancer Society (ACS) has selected Raleigh-based agency Brasco /// as their Public Relations and Strategic Communications partner to lead direction for awareness and growth of the fourth annual North Carolina Discovery Ball.
The North Carolina Discovery Ball is a signature event dedicated to raising funds for cancer research and critical patient support programs for families and caregivers across the state. ACS and Brasco are excited to unite their efforts to drive impact and community engagement through this incredible event.
As public relations and strategic communications partner for the 2026 Discovery Ball, Brasco /// lead efforts to maintain media relations, elevate event visibility, provide on-site media support, and serve as a key resource for brand sponsorships.
Quotes
“It’s an honor to partner with an organization that does so much for families and caregivers. I lost my father to cancer, the ‘why’ behind my dedication to this cause, and I know firsthand the devastation cancer can have on families. Our mission at Brasco is to ‘Create With Purpose’ in a way that helps the goals and objectives for the American Cancer Society and The Discovery Ball. We look forward to amplifying the reach of this vital cause.” said Brandon Ives, CEO of Brasco ///.
“We are excited to work with Brasco to raise the visibility of our signature event, The Discovery Ball,” said Richard Averette, Executive Director, Central/Eastern NC. “Their strategic support will help us connect with the community more deeply, ultimately helping us provide even more support to patients and fund the research that will end cancer as we know it.”
Through this collaboration, Brasco will aim to maximize the event’s success, ensuring that the funds raised by the American Cancer Society will continue to fuel lifesaving research and provide dignity and care to those navigating a cancer diagnosis.
For more information on the ACS Discovery Ball, sponsorship opportunities, or to get involved, please visit ncdiscoveryball.org.
About The American Cancer Society:
The American Cancer Society is a leading cancer-fighting organization with a vision to end cancer as we know it, for everyone. They are the only organization improving the lives of people with cancer and their families through advocacy, research, and patient support, to ensure that everyone has an opportunity to prevent, detect, treat, and survive cancer.
About Brasco ///:
Brasco /// is an award-winning creative and marketing agency based in Raleigh, N.C., committed to “Creating With Purpose.” The agency specializes in branding, digital marketing, and public relations, using design thinking to solve complex business challenges and drive meaningful results for clients across various industries.
Media Contacts:
Olivia Jennings
(919) 745-8091
oliviaj@brasco.marketing
www.brasco.marketing