2017 Year In Review – A Creative Agency
December 27, 2017 by Brasco ///
Here is a quick highlight video and a summary below to view a few highlights from 2017 at Brasco ///
“Build Better Schools” Campaign
Many school systems around the country have started moving toward more progressive methods to fund and improve outdated school buildings. As North Carolina’s school system continues to battle budgetary constraints, a diverse group of advocates from around the state have lobbied to revise existing state regulations and laws preventing public schools from leveraging public-private partnerships to improve school facilities. Brasco /// worked with a consortium of state legislators, business leaders and building experts on an outreach campaign to move the needle on this topic. We called it “Build Better Schools”, as a way to tell the story of how public private partnerships can benefit our schools, to help work toward improving and upgrading outdated, dilapidated school facilities.
- What we did: PR and Media Outreach, Campaign Creative, Website, Social Media, and Content Marketing.
Autism Society of North Carolina
The Autism Society of North Carolina (ASNC) is improving the lives of individuals and families living with autism. With a goal of educating and reaching a statewide audience, the non-profit needed new ideas to evolve its brand and online presence. In partnering with ASNC, our team has learned a lot about autism and how it affects the lives of both individuals and families. We believe an important part of helping people improve and to help lift autism in to the mainstream conversation is through storytelling. It is important to tell the story of others who live with autism on a daily basis. We are reaching a state-wide audience through an integrated advertising and marketing campaign, new website and digital presence, and ongoing strategy and execution. The Brasco team has immersed itself in the organization’s mission and is working on creative ways to reach a diverse audience.
- How we support: Brand Discovery, Website Design, Video campaign, Integrated Marketing Strategy, Digital Marketing, SEO, Advertising
AMA High Five Conference
Each year the American Marketing Association (Triangle AMA) does a brilliant job of hosting the High Five Conference, which brings together the best, brightest and creative minds in marketing and advertising. Brasco /// partnered with AMA for the conference to be a Platinum Sponsor and exhibitor. We also contributed with a featured speaker for one of the workshop sessions. Our CEO, Brandon Ives led a a Jimi Hendrix themed presentation on the best practices of formulating an advertising campaign, which included an introduction to Purple Haze. The Brasco /// team also featured an augmented reality (AI) demo at the conference where we showcased a client AI project that we helped deliver. We also had a little fun with an AI zombie that gave some attendees a little scare!
- What we did: Showcased our capabilities, highlighted our skills, and had fun!
Endura Products, BetterDoor.com & FrameSaver Campaign
Endura Products, one of the leading door manufacturers in the country, is innovating their industry in many ways. With facilities and operations that span from east to west coast, Endura is expanding their operations and transforming their business in many ways. Brasco /// has worked with Endura to help them continue to innovate in how they reach their customers. We’ve enjoyed supporting the Endura corporate marketing team on various multi-channel brand, marketing and advertising campaigns across various divisions of the company. One of the more unique efforts included creating a brand and building a website for their consumer direct division BetterDoor.com, an e-commerce site that aims to educate do-it-yourself minded homeowners, provide support and offer door products at a lower rate. BetterDoor is a perfect fit for DIYer’s with a hammer in hand ready for the next project.
- How we support: Branding, marketing strategy, e-commerce web development, advertising campaign development, SEO, digital marketing, and marketing management support.
North Carolina Housing Finance Agency, The “Guide To Home Ownership” campaign
NCHFA works to create affordable housing opportunities for all citizens in North Carolina. They provide financing through the sale of tax-exempt bonds and management of federal tax credit programs, the federal HOME Program, the state Housing Trust Fund, and other programs. Brasco /// support NCHFA for creative and advertising services, to help with both reaching more people, while also focusing various campaigns on targeted programs that they offer. Part of our goal is to break down the mystery and fear surrounding the process of home ownership. One of the recent campaigns we helped with was focused on educating first time home buyers and providing important tips and information they will need to know before and after buying a home. We created a game format for the campaign to help illustrate and provide the information. The “Guide To Home Ownership” campaign, inspired from the “Game of Life” reached a targeted audience of first time home buyers and helped educate them on the things they need to know before buying that first home.
- What we do: Advertising, creative services, strategy, video, website design and development, Digital marketing, analytics
HubSpot Inbound Conference
Hubspot, one of the leading inbound marketing automation platforms, holds a popularly attended conference each year for education and development INBOUND.
INBOUND’s purpose is to provide the inspiration, education, and connections you need to grow and transform your business. In 2017, Brasco /// sent two team members to the Hubspot Inbound conference in Boston, MA to gain more education and network with other marketing technology experts. There were 20,000+ attendees from all around the world and our team was able to attend 3 days of workshops, digital marketing educational sessions, speakers, and networking events. We came back from the conference with a plethora of information and updates that we shared with both our team and clients. We look forward to attending Inbound again in 2018!
- What we did: Learning, networking, growing and traveling.
UNC-CH, UNC Kenan-Flagler Business School
UNC Chapel Hill is leading the way in developing high potential students in to transformative entrepreneurs through its various entrepreneurship programs. Brasco /// worked with the Kenan Flagler business school within UNC to help them figure out the WHY behind what influences young entrepreneurs, and to build a brand message around that, with brand collateral, and program development within the school. One of the more exciting programs included the Adams Apprenticeship, in which we worked with program leaders to showcase the program and highlight its offerings.
Services: Strategy, branding, graphic design, marketing and advertising support services
Broadvine, New brand – new plan for a fast growing software technology company
Broadvine, an innovative Business Intelligence technology platform for the hospitality industry, continues to expand their capabilities and growth. With new leadership and added product development, the firm wanted to evaluate its brand and look to improve overall communication efforts. Brasco helped the firm re-brand and assisted with marketing strategy development and rolling out various campaigns, along with a new website and online presence. The firm is going through an exciting growth phase and we are thrilled to support them as they continue to engage customers with insights and provide a powerful technology platform to improve business.
- How we support: Branding, marketing strategy, graphic design, website development, digital marketing support
AIGA Studio Tour(ist) Event
Brasco /// was happy to participate in the 2017 AIGA “Studio Tour”, where AIGA members and others in the design community toured some of the top creative agencies around the Triangle. The Studio Tour was set up to help people discover the Raleigh design ecosystem and experience creatives in their “natural habitats” (which makes us sound like animals, but we sometimes are). The tour allowed designers from different agencies, students, freelancers, and anyone interested in graphic design to visit different marketing and advertising agencies to get a feel for how they work. We hosted a mural design activity at Brasco /// and together visitors helped to create a “Raleigh” mural with blocks of free thought sketches. We had over 100+ attend the event, which included music, food, drinks and fun.
- What We Did: Meet the local design community, created a mural, and had a fun team building experience
Brasco /// has always worked in healthcare. One of the areas we have a lot of experience is working with physician groups on patient education, digital communications, and online reputation. We began working with Alliance Women’s Health, formerly Women’s Health Alliance, back in 2010 supporting one of their practices with website design and management. We now support multiple practices within the Alliance Women’s Health group for an array of communication and marketing needs. This year we also worked Reply OBGYN, a unique women’s health group focused on fertility. We helped them develop a strategy and creative patient education to better inform women on the topic of health and fertility.
- How we helped: Marketing support, website design and development, branding, patient education, patient surveys, online reputation management, content marketing, digital marketing strategy.
Downtown Raleigh Alliance Partnership, Downtown Raleigh MAP + Town Hall Event
Our office has been based in downtown Raleigh since 2011. Since that time Brasco /// has maintained a good partnership with Downtown Raleigh alliance to work together in various ways. In 2017, we worked together on two projects. First, we were contracted to help create a map for downtown retail businesses, so that patrons who are shopping downtown can quickly access what they are looking for and to discover new shops. We worked to plan and design the map, to be used in both print and digital formats. We also partnered to co-present a Town Hall Meeting event with Downtown Raleigh Alliance back in October of this year. Brandon Ives moderated a panel discussion and open forum with the audience to discuss updates and changes happening downtown, with a focus on the burgeoning “Warehouse District”. Brandon was joined by a panel of leaders from Citrix, City of Raleigh, CAM Raleigh, Kane Realty Corporation, HQ Raleigh and the Downtown Raleigh Alliance. We had over 100+ attendees who filled a jam packed room at Imurj downtown. We had many interesting topics and points for follow up in the coming year as we look to help coordinate another town hall event in the future.
- How we helped: Graphic design and planning services, event planning and coordination.