Have you been hearing “ABM” as a marketing buzzword recently, but you’re not quite sure what it is or how it applies to your business? Or perhaps you’re somewhat familiar and a refresher would be helpful? Brasco /// has you covered.
Every business wants its social media presence to be impactful and deliver some form of ROI. In that case, it is instrumental in getting in the mindset of building a network of people seeking genuine relationships rather than passive followers that ignore your business and the strategic content implemented.
Email is a sweet spot within marketing. You get to personally interact with your target audience, you’re allowed a larger character count than a social post, and it helps you stay top of mind. But how do you make sure your audience is not only receiving your content via email, but opening, engaging, and taking the next step you’re directing them towards?