Careers

Overview

Brasco /// is looking for a savvy Content Marketing Specialist to join our team. This role will support content strategy while focusing on creatively executing and producing outstanding content to support marketing efforts for a variety of client work. As a Content Marketing Specialist at the agency you are driven by brand voice and tone, while understanding our client’s business and marketing objectives. You’ll have the opportunity to flex your creative muscles while working collaboratively with numerous team members and departments within the agency. The ideal candidate will have experience in a content creation role as a strong copywriter and experience in content creation, social media marketing, website content and SEO, and strategic communications.

The Content Marketing Specialist will be on the Marketing Services team and report to the Director of Marketing Services. 

Job Description

Overview:

The Content Marketing Specialist will be required to support a wide range of client needs, such as, but not limited to: marketing campaign content, website & SEO content, organic social media,  short/ long form content and marketing communications, client research, publishing process, and the monitoring of consumer and content metrics.

A successful Content Marketing Specialist will have a keen eye for detail and be highly creative. They should understand how to craft a story and be able to research and comprehend a client’s offerings, at all difficulty levels, to translate into creative writing.

What your day-to-day will look like

What we look for in our Content Marketing Specialists:

• A natural fit within the Brasco /// agency and collaborative culture;
• A master of the written word; strong copy-writing skills are a must
• Ability to easily communicate across teams to collaborate with creative, marketing, digital and strategy; to ideate and define content direction;
• A passion for research and the ability to understand client markets while keeping consumer trends, competitive markets, and relevant and appealing information top of mind
• Must be able to develop content strategies to effectively reach the desired target audience and marketing goals
• Has proven experience and portfolio of work confirming ability to write engaging copy, website copy and content creation,  and experience working on multiple platforms (marketing automation, website CMS, and social media)
• Proofreading and skills with copyediting and proofing are important;
• Experience ensuring that all content meets both creative quality and marketing strategy;
• Builds and manages content calendars and ensures that content remains consistent across all platforms
• Properly structures articles, press releases and long form content for media utilizing their PR expertise
• Coordinates with the marketing, design, and writing teams to ensure the timely delivery of assignments – we love project management and organization!
• Coordinates the tracking of consumer and content analytics; generates reports and presentations
• Stays up to date on marketing technology, analytics, content trends, consumer preferences, and advancements in technology
• Detail oriented, organized, and deadline driven!

The experience we look for

The experience we look for in a Content Marketing Specialist: .

• Bachelor’s degree in literature, journalism, marketing, communications, or similar required
• Proven ability to be a strong contributor on projects while working collaboratively and independently
• Marketing/ Creative ad agency experience preferred
• 3+ years of experience in content creation, marketing, communications field
• Familiarity with content management systems such as WordPress
• Working knowledge of content and layout design tools such as Adobe InCopy and InDesign
• Strong knowledge of various content platforms in areas such as social media, blogging, and print media
• Strong understanding of content best practices for SEO, SMO, and PPC
• High proficiency in written and verbal communication – we need to know you can write it, speak it, and do it!