Brandon Ives, managing partner and marketing strategist for Brasco///, has announced that the firm has partnered with Southern Energy Management. Through this partnership, Brasco will provide the organization with a marketing strategy, redesigned website, and increased offline communications. Southern Energy has been a catalyst in the energy efficiency industry since it was founded in 2001, and still is one of the top solar installers in the southeast.
Southern Energy Management and Brasco with produce a new brand, website, and marketing strategy. Brasco’s managing of all online marketing efforts–including advertising, paid search, SEO, and content marketing–for Southern Energy will support the growth Southern Energy’s customer base. Brasco will use various analytic tools to measure efficiencies in online marketing. In addition, Brasco is helping with “offline communications”; Brasco developed a customer referral program and are helping to increase visibility in the market. Brasco is focused on campaign specific programs to help Southern Energy Management meet revenue goals.
“While solar energy is still relatively new, working with an experienced company, such as Southern Energy Management, to help them meet their goals has been challenging yet a pleasure. We look forward to continuing to work with them,” stated Ives.