Services
- HubSpot Services
- Marketing Campaign
- Marketing Strategy
The Client
CISYS LifeSciences, Inc., based in Raleigh, NC, delivers cutting-edge eClinical solutions that empower clinical research teams and drive operational excellence. Since 1990, CISYS has been a trusted partner for clinical trial management software worldwide, helping organizations reduce costs and timelines with its innovative suite of tools—WebEAS, WebCode, WebFXP, WebPatient, and WebFormX
The Goals
Driving Lead Generation for Clinical Research Software
CISYS partnered with Brasco to increase lead generation for clinical research software and boost demo requests for WebFXP through a targeted Account-Based Marketing (ABM) strategy. They also wanted to optimize their HubSpot marketing automation to capture and nurture leads more effectively.
Brasco developed a tailored go-to-market strategy and implemented HubSpot across Marketing Hub Pro, Sales Hub Pro, and Service Hub Pro. With optimized workflows, CISYS was able to improve pipeline management, streamline communications, and ensure marketing and sales alignment.
HubSpot Optimization and ABM Marketing Strategy
To reach the right audience and drive results, Brasco provided:
- Go-to-Market (GTM) strategy development
- HubSpot implementation and account management (Marketing, Sales, and Service Hub Pro)
- Email marketing campaign design and management
- Paid advertising strategy, execution, and optimization
- Landing page creation and conversion optimization
These efforts allowed CISYS to better communicate the value of its clinical trial software solutions while generating more demo requests and qualified leads.
Marketing Audit and Competitor Review Process
Our partnership began with a comprehensive marketing audit. Brasco reviewed CISYS’s current marketing tactics, evaluated competitors, and outlined a marketing funnel aligned to the clinical research buyer’s journey. This strategic foundation ensured that every HubSpot workflow, ad campaign, and email initiative worked together to showcase WebFXP and CISYS’s broader suite of tools to the right prospects at the right time.
Results
By combining HubSpot optimization with an ABM approach, CISYS strengthened its lead generation pipeline, increased demo requests for WebFXP, and clarified its position as a global leader in clinical research software solutions.
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