First Bank and Trust Company, headquartered in southwest Virginia, provides individuals and businesses with an exceptional suite of tools, resources, and solutions to navigate financial life. First Bank is in its 43rd year of operations and is a growing community bank comprised of friendly, experienced associates. Their specific goal is to provide exceptional customer service, and that philosophy is embodied in their company slogan, “The Bank That Puts You First.” First Bank’s main focus is in agribusiness, agricultural loans, and financing. First Bank & Trust Company helps farmers maintain and grow their businesses by providing them access to a diverse pool of resources for real estate, livestock, dairy, poultry, equipment, crops, or agribusiness enterprises.
First Bank partnered with Brasco to create a set of videos with the following goals:
The tone of voice we wanted to capture was inspiration, trustworthiness, and experience while being driven by storytelling. First Bank is rooted in family-centered authenticity, embodying the brand characteristics of being expert advisors who possess extensive knowledge.
We created a 2-minute video, a 30-second video, and a set of testimonials videos for our client. Focusing on the loan officers and the farmers allowed the audience to see the experts they would work with, as well as the customer-focused, family-driven storytelling of the farmers.