GalaxyCon

The Client

GalaxyCon is the largest independently owned consumer fan engagement company, hosting conventions nationwide that celebrate fandom in pop culture, comics, gaming, and more. For the past five years, Brasco has been the agency of record for GalaxyCon, managing their PR and strategic communications. Initially, Brasco supported the Raleigh-based event but quickly expanded its role to manage PR efforts for events coast to coast.

The Goals

Brasco’s mission for GalaxyCon was multi-faceted. The primary objective was to increase fan engagement and event attendance through strategic media outreach, establishing GalaxyCon as a premier destination for fandom. In addition to promoting events, Brasco worked to elevate GalaxyCon’s brand at all levels by fostering relationships with local governments, communities, and city officials. This effort aimed to secure favorable treatment and support for the conventions, as well as to open new revenue channels, expanding the company’s footprint within its host cities.

Over the course of five years, Brasco has delivered substantial results for GalaxyCon. The agency secured hundreds of media hits, positioning GalaxyCon as a must-attend event in the fan convention space. Brasco’s work went beyond traditional PR, as they collaborated directly with GalaxyCon’s nimble internal team, working in lockstep to ensure smooth execution of their national strategy. Through strong community and government relations, Brasco helped GalaxyCon again gain support from local officials and broaden its influence in the cities it serves, driving revenue and helping the brand grow its national presence.