The Eastern is a luxury apartment complex located in the North Hills neighborhood of Raleigh, North Carolina. We partnered with Kane Realty to come up with a unique and creative marketing campaign to introduce the complex as the premier apartment living in the area.
Our team began our partnership by delivering a marketing plan and strategy to communicate our recommendations with these goals in mind:
We strived to instill the desire to be the first to discover the latest and greatest development from Kane Realty throughout the campaign.
The first phase of our campaign aimed to spark interest and increase brand awareness. We placed eight telescopes around North Hills and Raleigh, each pointing directly to The Eastern, and included a QR code that sent visitors to The Eastern microsite we created for the campaign.
Phases II and III of the campaign involved designing and placing print ads in publications like Midtown Magazine and with RALtoday. We placed newsletter ads in Raleigh Convergence and on their social media profile. Finally, we created and placed organic and paid ads on The Eastern’s Facebook and Instagram channels.
Our team thrives when we get to think out of the box and conduct brainstorms for creative solutions Kane Realty wanted to capture the attention of Raleigh. Knowing we were around the holidays, and people would be out shopping and eating, we strategically placed telescopes around North Hills along with a QR code to learn about The Eastern. This accompanied all of the other marketing tactics that our team implemented. It was exciting to implement a unique offline approach!
Devan Brush, Creative Director