Services
- Collateral
- Marketing Campaign
- Social Media
The Client
The Eastern is a luxury apartment complex located in the North Hills neighborhood of Raleigh, North Carolina. We partnered with Kane Realty to come up with a unique and creative marketing campaign to introduce the complex as the premier apartment living in the area.
The Goals
Our team began our partnership by delivering a marketing plan and strategy to communicate our recommendations with these goals in mind:
- Introduce The Eastern as the top apartment to live in Midtown & the greater Triangle Area.
- Build Market Awareness & Increase Overall Visibility
- Increase Inbound Leads for Rental Agreements
We strived to instill the desire to be the first to discover the latest and greatest development from Kane Realty throughout the campaign.
The first phase of our campaign aimed to spark interest and increase brand awareness. We placed eight telescopes around North Hills and Raleigh, each pointing directly to The Eastern, and included a QR code that sent visitors to The Eastern microsite we created for the campaign.
Phases II and III of the campaign involved designing and placing print ads in publications like Midtown Magazine and with RALtoday. We placed newsletter ads in Raleigh Convergence and on their social media profile. Finally, we created and placed organic and paid ads on The Eastern’s Facebook and Instagram channels.
+90.78%
RAL Today Instagram followers over 1 weekend
1,313+
February Reads of Raleigh Convergence Newsletter
14,000+
Instagram Reels Views
Connect With Us
Our goal is to provide you with the highest quality marketing service possible, so you can get the most out of your investment and maximize the returns for your business.