Services
- Marketing Campaign
- Website
- Website Design & Development
- Website Strategy
The Client
Mowbot, a subsidiary of Husqvarna, is a robotic technology and a full-service lawn care provider franchise that was created with one mission in mind: to disrupt the lawn care industry. Their electric robot mowers can be run day or night, are good for the environment, and help customers achieve a healthier lawn. They have franchises located across the country that serve local markets.
The Goals
Mowbot came to Brasco /// for help migrating their website to a new platform to make it easy to design, build, maintain, and add franchise microsites. They also needed help running and optimizing ad campaigns to drive traffic to the website and fill out forms, SEO work to increase requests for quotes, increase organic traffic, improve the organic ranking for targeted keywords, and increase requests for franchising information.
Brasco /// coordinated with their team to smoothly transition their main website over to a WordPress site. Once completed, we developed a method to create microsites for each of their franchises that stayed on-brand but were tailored to each particular market. The method we used to build the microsites allowed us to add a new franchise very quickly, which allowed the franchisee to begin building their business quickly.
214%
Through ad campaigns and SEO efforts in 2021, we increased year-over-year (YoY) sessions by 214%, YoY users and new users by 238% and 236%, respectively, and YoY goal completions by 83%.
More To The Story
Brasco /// worked on SEO, ran ads, and built landing pages for specific campaigns. We also put together a marketing strategy for franchisees to help build their business locally. We ran ad campaigns with the goal of driving people to the website and filling out a form on both the main website and each franchise location microsite. Our SEO work began with a site audit and continued into identifying and fixing any technical issues, doing keyword research, and building out a content calendar for adding blogs to the website.
Connect With Us
Our goal is to provide you with the highest quality marketing service possible, so you can get the most out of your investment and maximize the returns for your business.