Pearson Vue + IBM

  • Creative
  • Digital

The Client

IBM Professional Certification Program provides you with the ability to validate your skills development that will help you, your company, and your future. It will help you distinguish yourself from colleagues, employers, and potential clients.

IBM integrates technology and expertise, providing infrastructure, software (including market-leading Red Hat), and consulting services for clients as they pursue the digital transformation of the world’s mission-critical businesses.

The Goals

The goal of this campaign is to develop a promotion that gathers candidate success stories/testimonial videos on IBM certifications. Social promotion will encourage people to share their IBM certification stories. The promotion will drive to a microsite/landing page where candidates can submit a video testimonial (guiding questions will be provided) about how IBM Cloud certification has helped them succeed in their careers. Pearson VUE will collect testimonials and develop testimonials for IBM to draw on in future communication.

Brasco helped Pearson Vue + IBM execute their marketing campaign by creating landing page designs, email campaign templates, Google retargeting ads, animated ads for social, LinkedIn InMail assets, website banners, and a set of 15 60-second videos. These assets all help drive their campaign for IBM Cloud Certification testing. 


  • Collateral
  • Marketing Campaign
  • Social Media
  • UX Design
  • Website

Connect With Us

Our goal is to provide you with the highest quality marketing service possible, so you can get the most out of your investment and maximize the returns for your business.