Services
- HubSpot Services
- Marketing Campaign
- Marketing Strategy
The Client
Tax Executives Institute (TEI) is the premier global association for in-house tax professionals. Since its founding, TEI has grown into a trusted community that represents the collective expertise of tax leaders from every corner of business – Fortune 500 corporations, mid-sized companies, and everything in between.
What sets TEI apart is not just its reach, but its role as a unifying voice in an increasingly complex tax landscape. Members come from diverse industries, yet they share a common mission: advancing the practice of tax through education, collaboration, and advocacy.
Today, TEI is more than just a professional association. It is a platform where tax executives exchange ideas that shape policy, access resources that sharpen their skills, and build networks that strengthen both their careers and the companies they represent.
The Goals
Tax Executives Institute (TEI) partnered with Brasco /// with the primary objective of boosting event registrations and driving stronger attendee engagement for its March 2024 Midyear Conference. What began as a project-based engagement to promote a single event has since evolved into an ongoing, strategic partnership focused on advancing TEI’s long-term marketing and membership growth goals.
The Results
Together, we’ve built a comprehensive marketing approach that not only delivers high-quality creative and effective digital campaigns but also strengthens TEI’s overall brand presence and operational efficiency.
- Improved Brand Recognition and Affinity
Positioned TEI as the premier professional association for tax executives through consistent, strategic marketing that highlights their value and resources. - Event Registration and Revenue Growth
Increased registrations and event revenue by optimizing marketing efforts and aligning execution with event-specific objectives. - Platform and Process Harmonization
Streamlined integration and ongoing optimization of HubSpot, TEI’s website, Accelevents, digital channels, and traditional marketing – maximizing efficiency and overall impact. - Membership Acquisition and Retention
Supported TEI in achieving its goal of 1,000+ new members annually while improving year-over-year retention rates into the mid-90% range through targeted event promotion and sustained engagement.
More to the Story
Brasco /// is working with TEI to build a more automated and scalable marketing system through HubSpot CRM. Our team has:
- Integrated tools to allow event registration data to be directly imported into HubSpot to streamline marketing efforts.
- Built automated workflows to reduce manual, time-intensive tasks.
- Created email campaigns for membership marketing, membership onboarding, and event promotion.
- Structured HubSpot with end-goal reports in mind to improve member experience, member engagement, and marketing impact
Connect With Us
Our goal is to provide you with the highest quality marketing service possible, so you can get the most out of your investment and maximize the returns for your business.