Wake County Government

The Client

Capital Area Workforce Development (CAWD), a division of Wake Country Government, is a public-private partnership and 501(c)3 non profit organization. Through collaborations with business, government, and education the organization has developed state and nationally recognized workforce programs and resources that helps thousands in the Raleigh area gain employment.

The “Pathway to Entrepreneurship” program provides one-on-one assistance to potential and existing small business owners regardless of where they are in the process. Entrepreneurs, including minorities, women, and individuals with disabilities, will gain access to resources, business connections and expert advice. There is no cost to participants.

The Goals

Small business owners who are in the Pathway to Entrepreneurship program have limited knowledge and experience in the field of marketing. As marketing and sales are a key business function and core to business growth, the program seeks to partner with an experienced professional marketing agency to provide program participants with marketing consulting, advice, guidance, and education.

The Results

Brasco /// partnered with the Pathway to Entrepreneurship program managers at Capital Area Workforce Development to put together a marketing training, consulting, and education program. This program consists of weekly “office hours”, one-on-one training opportunities, monthly workshops, access to agency expertise, and many other resources to help the program succeed. Launching in 2023, the program is off to a fast start with interest from a wide range of businesses in which Brasco /// has helped create a structure to guide participants.