Wiregrass Construction

The Client

Wiregrass Construction Company was built on Alabamian soil in 1965 and recently spread its southern roots to Tennessee. From a main road to a highway, Wiregrass is a dedicated team of builders who are committed to using local resources and natural materials to create roads worth driving. For more than 50 years, Wiregrass has dedicated itself to taking on complex projects and making a real impact in the world by connecting people and products.

The Goals

• To attract new employees, specifically related to work in the field
• To keep the content simplified, focused, and digestive
• To showcase core values and how they benefit their audiences
• To create a modern interface with cohesive branding and messaging
• To make the user journey as simple, direct, and seamless as possible

View the final website here.