Brandon Ives

Chief Strategist

Brandon Ives leads client marketing and strategy efforts at Brasco ///.  He focuses on branding initiatives, messaging, integrated communications planning, and online marketing strategy.  Brandon also provides client services and business development efforts at the agency.  Brandon graduated from  East Carolina University, as a broadcast journalism major.

Experience & Diversity:  Over the years Brandon has consulted with business leaders and corporate executives for a wide range of companies. He has helped to develop branding and marketing initiatives for Fortune 500 brands to promising technology start-up companies.  He started his career working in television news at WRAL, where he helped produce the morning news.  Brandon’s entrepreneurial path began when he helped co-found the healthcare technology trailblazer Mediplay, Inc.  Mediplay provided in-office digital signage marketing solutions.  He has also spent time consulting with companies in the technology and energy industries.

Brandon Ives sits on multiple board of directors and planning committees in the community, including Forward City, NC CEO Forum, NC Arts in Action, and Health 2.0. He has been recognized for his work and leadership by the Triangle Business Journal (40 under 40 award) and East Carolina University (40 under 40 award).

Recent client work includes:  UNC-Chapel Hill, Datatrak, PPD Clinical Research, Mims Distributing, Duke University, Allstate Insurance

Real fact:  Brandon has been diving back in time recently and listening to a lot of older grunge rock, Smashing Pumpkins, etc.  He tries to replicate the fuzzy grunge sounds of Billy Corgan on his guitar at home, but fails to replicate his haircut.

What (Exactly) Is Branding?

Brasco /// June 1, 2018 by

The word “exactly” comes to mind when I’m inevitably asked the question “what is branding.” I use the word ‘inevitably’ to emphasize the eventual Pandora’s Box of questions I’m asked once I meet someone and they find out the type of work that I do. “Well, what is branding exactly?” they ask. “Exactly,” I say, […]

Marketing and Sales is a Relationship

Brasco /// August 18, 2017 by

The relationship between sales and marketing is analogous with a marriage. You both occupy space under the same roof and must work together toward a common goal: profitability for your organization.