Marketing Strategy & Plans

At Brasco we prioritize your marketing audit, strategy and plan. Within your strategy, we solidify how we want to approach your marketing to ensure we are all in alignment upfront. This phase acts as a quality control check prior to executions. Then our Marketing Plans are specific, actionable tactics that are designed to achieve the goals stated in your marketing strategy.

Marketing Plan & Strategy

marketing plan should serve as both an overarching growth strategy and an action plan for executing specific marketing strategies.

Our goal in working with clients is to develop a strategic direction. This includes creative approaches, goals, budget, and specific tactics that tie into key performance indicators for measuring results.

The intention behind the right marketing strategy is about reach, creative content, and timing. At Brasco ///, we will help you provide the right message across the proper channels to target the right audience.

We will create and implement the proper kind of marketing plan that caters to your company goals. Implementing the right marketing strategy & plan includes:

Marketing Strategy

  • Assessing your current marketing situation
  • Understanding your business goals & purpose
  • Identifying your business objectives
  • Positioning your key messaging and identifying your tactics and markets
  • Recommending online and offline marketing channels
  • Recording your KPIs/Metrics to track the success

Marketing Plan

  • Creating an effective measurement plan
  • Crafting your new marketing plan providing a step-by-step overview of all identified tactics and channels
  • Execution of proper strategies with milestones, responsibilities, and KPIs.

As your business changes, so do your marketing objectives. They will need regular strategy and execution updates to make sure your business and brand are meeting all your desired goals. At Brasco ///, we will help you through the entire plan process from strategy to execution.

Online & Offline Strategy

At Brasco ///, we seek to help our clients understand and develop the best approach to both their online and offline strategies. We help develop a strategy that evaluates both online marketing and offline approaches while keeping an eye on budget and benefits within all strategies.

Our goal is to build an integrated marketing plan and unique mix to best reach your customers.

Online Strategy

Online Strategy, or internet marketing, is exponentially becoming a more important media channel for businesses to invest in. The tools and opportunities of digital marketing are vast and often underutilized.

At Brasco ///, we are here to help you dive into the many areas of online strategy.

Offline Strategy

Traditional marketing is the most common marketing approach for any brand. The reach and brand visibility opportunities of offline marketing are still popular and often a good marketing strategy.

At Brasco ///, we will seek out the best offline strategies for your brand to help you reach your entire audience.

The Proper Mix

The proper mix of online and offline strategy is developed around your business objectives. An integrated marketing strategy can reinforce your brand message across multiple channels.

Demographics often influence the ratio of online to offline strategies. However, having a mix will help avoid missing any potential business.

Our team at Brasco can help you determine what type of online and offline strategies are right for your company and brand.

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Our goal is to provide you with the highest level of service possible, so you can get the most out of your investment and maximize the returns for your business.