Social Media Marketing integrates and develops concepts that will capture the attention of users through social media sites. To have a successful social marketing campaign, Brasco /// adapts your strategy to grow with your business alongside the changing technology landscape.
Social media marketing depends on content marketing. If content is informative, purposeful, relevant, and valuable, then it can successfully move onto social marketing. Maximizing the quality of your content and how, where, and when you distribute content on social media will play a role in the success of your social campaign.
We help you set up a business profile on one or more social media platforms, such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, or Twitter. This will allow you to create posts, share content, and engage with your audience. These profiles should have consistent profile images, bios, and general information that is cohesive to your brand.
We will create a content calendar to plan out your posts in advance. This can help you to be consistent and create content that is relevant to your audience. Being able to strategize the big picture, from capturing the overall topics to determining if it’s a static post, reel, or story, is essential for your monthly or quarterly planning. Working with Freedom Electric Marine, it was an important balance of posting videos on the water, to sale static posts, to engaging story reminders.
We share a mix of content, including blog posts, videos, images, and infographics. This will help to keep your audience engaged and help you to build a loyal following. Use hashtags to make your posts more discoverable. This will help you to reach a wider audience and connect with people who are interested in your industry. Video keeps your audience engaged today. With clients like the Jim Allen Group, we conduct multiple video shoots a month so that we have new content to resonate with their audience.
Engage with your audience by responding to comments and messages and asking questions to encourage conversation. This will help to build relationships with your followers and show that you value their feedback. With our client, Essential Health, we want to connect with their audience by showing them what their doctor’s office experience would look like and giving them insight into who their doctor would be with video content.