Madison has been in the marketing world for a decade and has had the honor of working with over 100 different brands across multiple industries. As the Associate Director of Strategic Communications, she leads Integrated Marketing, Brand, and Public Relations Strategy at Brasco ///.
She is passionate about getting to know clients, building relationships, and gathering a deep understanding of their goals. Madison crafts intentional strategies, considering a brand’s positioning, what will resonate most with their target audience, discerning which platforms will be most effective in accomplishing their goals, and considering what’s feasible.
Taking the time to understand a client’s organization, customers, people, and brand potential is what energizes her work.
From brand messaging development to customer stakeholder interviews, Madison enjoys partnering with clients on a full range of strategic communications to reach your audience and exceed your goals.
Madison is from North Carolina, born and raised. After graduating from Davidson College with a B.S. in Psychology and a Communications Minor, she moved to the Triangle and has called it home since. Madison loves traveling and exploring the world around us with her husband, Zach, and their daughter, Lily. She’s always scheming up their next grand adventure!