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Are you having trouble interpreting your digital marketing reports? We know there are a lot of terms specific to digital marketing and without a clear understanding of what they mean or how they’re used can make data interpretation hard. The Brasco /// digital team gathered the digital marketing terms they use with clients on a day-to-day basis. These terms help us break down analytics and focus on key action items to better understand how to interpret the data.
The average amount of time a user spends on the site.
The percentage of users that visit just one page on the site and then leave.
The extent to which people are able to recall and recognize your brand. It has two components: brand recall, how well a brand name is connected to a product class, and brand recognition, which is when a consumer recognizes a brand by its attributes (logo or colors).
The percentage of impressions for paid or organic searches that result in a user clicking the link.
The total number of times users clicked on an organic or paid search result.
A unique tracked goal such as a user completing a form or calling the phone number.
The average amount of money it takes to get a user to complete a conversion or goal.
The average amount of money it takes to get a user to click on a paid ad.
The average amount of money it takes to get 1,000 impressions.
Any form of communication aiming to persuade people to purchase a product or service that occurs through some form of digital service.
The percentage of sessions that include goal completions.
The total number of times users see a search result that includes a link to the website.
Key statistics are measured to judge the performance of a marketing tactic or the strategy as a whole.
The total number of unique, new users that visited the site in a given period (typically monthly or quarterly).
The average number of pages a user visits each time they come to the site.
A measure of the revenue generated divided by ad spend.
A measure of the revenue generated divided by total marketing spend.
The total number of times users have visited the site.
The total number of unique users that have visited the site.
Congrats—you’re now one step closer to being a digital marketing guru! Knowing these terms is essential to be successful in the digital marketing field. If you have any questions about these terms or are curious as to how you can use these to boost your marketing efforts, contact us today.