Designing ad creative is rarely the hard part. The friction usually shows up when images start getting rejected, auto-cropped, or displayed inconsistently across placements. Each advertising platform has its own technical requirements, preferred aspect ratios, and minimum resolutions, and those requirements change more often than most teams realize.
This guide consolidates the current, first-party documentation from the most widely used ad platforms into a single, practical reference. Whether you are designing creative in-house, working with an agency, or reviewing assets from a partner, these are the image sizes you actually need to know to avoid wasted time and production churn.
Google Ads
Google has moved away from static banner production in favor of asset-based formats like Responsive Display Ads, Performance Max, and Demand Gen. Instead of uploading dozens of fixed sizes, advertisers provide images that Google automatically adapts across placements.
Because of this shift, aspect ratio matters more than exact pixel dimensions. Google publishes clear minimums and recommended sizes to ensure images render correctly without distortion or rejection.
Responsive Display Ads (Google Display Network)
Recommended image sizes by ratio:
- Landscape (1.91:1): 1200 × 628 recommended, 600 × 314 minimum
- Square (1:1): 600 × 600 recommended, 300 × 300 minimum
Logo requirements:
- Square logo (1:1): 1200 × 1200 recommended, 128 × 128 minimum
- Horizontal logo (4:1): 1200 × 300 recommended, 512 × 128 minimum
Performance Max image assets
Performance Max campaigns rely heavily on automated placement and creative optimization. Google strongly recommends providing at least one image per supported aspect ratio to unlock full inventory coverage.
- Landscape (1.91:1): 1200 × 628 recommended
- Square (1:1): 1200 × 1200 recommended
- Portrait (4:5): 960 × 1200 recommended
YouTube companion banner (desktop)
Some YouTube ad formats support a companion banner that appears alongside the video on desktop devices.
- Companion banner size: 300 × 60
Meta (Facebook and Instagram)
Meta placements span feeds, stories, reels, in-stream, and the Audience Network. While Meta technically accepts a wide range of image sizes, creative performance and approval stability depend on staying within a small set of proven aspect ratios.
Meta’s public documentation emphasizes supported ratios and minimum widths rather than fixed dimensions. In practice, designing to standard ratios at high resolution produces the most consistent results.
Instagram and Facebook feed placements
Instagram and Facebook feed ads support landscape, square, and portrait images, with a minimum width of 1080 pixels recommended for quality.
Common working sizes:
- Landscape (1.91:1): 1080 × 566
- Square (1:1): 1080 × 1080
- Portrait (4:5): 1080 × 1350
Full-screen placements (Stories and Reels)
For vertical-first placements, Meta prioritizes immersive formats that fill the screen.
- Vertical (9:16): 1080 × 1920
This size is widely considered the safest master file for Stories and Reels, as long as text and logos stay within platform-safe zones.
One big note of caution around Meta is to always, always double check that the AI “auto-enhancement” called Advantage+ are turned off. These will typically make your carefully created ads look worse, potentially add off-brand music or sounds, and write headlines/descriptions that don’t match the content or strategy.
LinkedIn Ads
LinkedIn’s ad specifications are clear and well-documented. Unlike consumer-focused platforms, LinkedIn is strict about aspect ratios and formatting, especially for Sponsored Content.
Single Image Ads (Sponsored Content)
LinkedIn supports landscape, square, and vertical formats, but recommends specific ratios to avoid letterboxing or borders.
- Landscape (1.91:1): 1200 × 628
- Square (1:1): 1080 × 1080 or larger
- Vertical (4:5): 1080 × 1350 recommended
Carousel Ads
Carousel ads require consistent sizing across cards to maintain a clean swipe experience.
- Recommended per card: 1080 × 1080 (1:1)
Pinterest Ads
Pinterest is image-forward by design, and creative quality has a direct impact on performance. Pinterest prioritizes tall, vertical images but enforces clear limits to prevent overly long Pins.
Standard Image Pins (Ads)
Pinterest specifies aspect ratio first, then offers a recommended pixel example.
- Recommended aspect ratio: 2:3
- Recommended size: 1000 × 1500
Pins that exceed this ratio risk being truncated in the feed.
Carousel ads
- Supported ratios: 1:1 or 2:3
Full-screen formats (Idea ads)
For immersive, full-screen storytelling formats:
- Vertical (9:16): 1080 × 1920
TikTok Ads
TikTok is a mobile-first platform where vertical creative is the default expectation. While TikTok technically supports square and horizontal formats, vertical images and video consistently perform best.
In-feed auction ads (image and video reference)
TikTok publishes minimum dimensions by aspect ratio rather than preferred production sizes.
- Vertical (9:16): 540 × 960 minimum
- Square (1:1): 640 × 640 minimum
- Horizontal (16:9): 960 × 540 minimum
Most advertisers standardize on 1080 × 1920 for vertical creative to ensure premium quality and cross-platform reuse.
Snapchat Ads
Snapchat ad formats are designed for fast, full-screen consumption. Vertical orientation is not optional for most placements.
Snap Ads and related placements
- Common Snap Ad resolution: 720 × 1280
- High-quality vertical master: 1080 × 1920
Using a higher-resolution master file allows flexibility across Snap placements while maintaining clarity.
X Ads
X continues to support simple image-based ads with well-defined recommended sizes. These align closely with legacy Twitter specs.
Image ad recommendations
- Square (1:1): 1200 × 1200
- Landscape (1.91:1): 1200 × 628
How to simplify creative production across platforms
If you want to minimize revisions, rejections, and last-minute resizing, most teams can cover nearly all major placements with a small, intentional image set.
A practical master set includes:
- 1080 × 1080 (1:1)
- 1200 × 628 (1.91:1)
- 1080 × 1350 (4:5)
- 1080 × 1920 (9:16)
From there, only platform-specific edge cases like YouTube companion banners or niche display units require additional work.
Final thoughts
Ad platforms continue to evolve toward automation and dynamic placement, but creative fundamentals still matter. Using the correct image sizes is not just about avoiding errors. It directly affects how often your ads are shown, how professional they appear, and how efficiently your media dollars are spent.
By standardizing your image production around the ratios and sizes outlined above, you can move faster, reduce friction between teams, and ensure your creative holds up across Google, Meta, LinkedIn, Pinterest, TikTok, Snapchat, and X without constant rework.